Thursday 27 October 2011

“I'm going to destroy Android, because it's a stolen product”


Steve Jobs is dead, and like every other time a person of renown dies their biography has stampeded onto the market. The above is one of the key quotes that I found in the highlights because it addresses the ideas of the iPhone and Android conflict. The titled statement is from Steve Jobs, according to his biographer, but we have to take this one apart a bit. Clearly it isn’t the same product as the tech specs between the phones are different. Additionally the software in its entirety isn’t stolen either because they both function in slightly different ways.
 
What did android steal from the iPhone?
We’ll take care of the obvious stuff here – They share a similar design concept. There are many arguments that could be made for how certain elements are subtly different, or that others were improved upon drastically but when it comes down to it they do look similar – in both the software and the hardware.
Imagine that you have an iPhone and you show it to an elderly person whose idea of a complex phone is something that can send messages. So in essence someone that doesn’t have a great idea of technology. You are allowed 30 seconds to tell them about it and it’s features. Now imagine it’s a week later and that you have an Android and you show it to the same elderly person. You are given 30 seconds to explain it to them and tell them about its features. They wouldn’t be able to tell the difference between them.
So there is a lot of fuss on the part of Apple that Google is stealing the ideas behind the development of their smartphones and the fear can be argued either way as to whether it is justifiable or if it isn’t. You can say the same thing for tablet PC’s and you’d be correct there, with Apple filing copyright infringement documents to prevent the sale of any of their competitors devices on the grounds that they are too similar in appearance.
But why does this matter? We can argue that it isn’t about the money. Jobs himself has been quoted as saying
“I don't want your money. If you offer me $5 billion, I won't want it. I've got plenty of money. I want you to stop using our ideas in Android, that's all I want.”
And until contrarily shown we can agree that this must be accurate.
What else? From here everything is speculation and I have one theory– The thing that Jobs was afraid of being stolen was credit for the revolution
At the news of the death of Steve Jobs, the media ran with many different headlines as you may recall, but pretty much all of them had a variation of “Death of the man who revolutionised the world with the iPod” – and I’ll probably be blasted for making this accusation against a recently departed individual but I think that’s exactly what he wanted everyone to do – to credit him and ONLY him with these inventions that changed the world.
I’d also ask you who invented the light bulb? If you stated it was Edison then you’d be wrong. There were many other inventors before Edison, the most well known being Swan, whose light bulbs were used to provide light to England’s streets but even his version was a revision of a less famous inventors idea. But to keep a long story short the reasons that Edison became accredited with the invention was that his version was more popular and used almost everywhere in place of the Swan light bulb. It just became an assumption that since it was the only player in the market it had to be the first.
Apple has also played this card before. When they released the iPod, the device that revolutionised the mp3 players of the time, there already existed another device that did pretty much the exact same thing – The Zen Creative. Again, this is another thing where history only remembered the victor of that war with most people attributing the technology to Apple and the iPod.
Visual comparison between the original Zen and iPod

It is the turnabout of this matter that Apple now fears, as the Android looks like it may very well overtake the iPhone in terms of people using it. Jobs stated that it wasn’t about the money and in part he’s right, it’s about making sure that Apple got the footnote as being the revolutionary smartphone. That this would have allowed them to leverage their market presence as the leaders in innovation for the next i-whatever wouldn’t have hurt the bottom line either, but I suspect it was mostly a battle of egos to be remembered as the creative genius behind the smart phone.

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